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Second ‘Sex and the City’ movie inspires new fragrance

Posted on Nov 17, 2009 in Features

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Ready for another “Sex and the City” movie? Perfume maker Coty Prestige is.

In February, Coty will launch SJP NYC in Macy’s. The fruity/floral fragrance is named, of course, for the movie/TV show’s own Sarah Jessica Parker — a .k.a.Carrie Bradshaw — and the city in which she plays the ultimate fashionista.

The fragrance launch is timed to coincide with the release of the second “Sex and the City” movie.

A sneak peek at the packaging shows a wild mix of zebra print, paisley pattern and what looks like a giant hibiscus flower.

SJP told Women’s Wear Daily the scent’s inspiration was, “People’s impression of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion. … We wanted to create a party in a bottle.” The packaging, she said, would reflect a “sense of whimsy, fun and joie de vivre.”

I wonder — will you line up for the second SATC movie, the way you did for the first? And will Sarah Jessica’s pretty face in the ads compel you to buy the scent?

Pretty sure I’ll go see it — for the clothes, if nothing else.

Also due for a February release is Winter Kate, a line of women’s contemporary clothing from Nicole Richie. It will include mostly tops in vintage-inspired prints and fabrics.




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