Fun Way to Fitness
Posted on Feb 27, 2013 in News
UAB Employee Wellness recently launched a fun way to get fit — online. It’s called Keas.
“We are very excited about this dynamic social wellness game,” says Lauren Whitt, Ph.D., director of UAB Employee Wellness and adjunct professor in the Department of Human Studies. “Keas provides employees and their families a new opportunity to connect, challenge and play health games online that can motivate and inspire them to take action in their own health. We hope employees will get engaged, share the game with their families, and let us know how they like it.”
Keas uses social interactions and peer motivation to drive healthier, happier employee behaviors in everyday engagement. It was developed based on the company’s study and love of social media, games, motivation theory and psychology.
Whitt says the game takes a comprehensive view of wellness that starts with generating a detailed and personalized user profile. That inventory then empowers employees to set custom wellness goals and objectives that incorporate a broad spectrum of activities related to diet, fitness and mental health. Keas also offers an application partner called MyBrainSolutions, which offers more than 25 games that help employees improve mental acuity, focus and productivity. The sustained engagement platform includes fitness challenges and seasonal, educational content.
And, Whitt notes, the Keas platform is accessible on the mobile web and on iPhones — a feature that helps promote healthy behavior and teamwork with interactive media that delivers relevant, individualized content.