- Leeth named UAB School of Medicine assistant dean for strategic planning
- Coping with holiday grief
- New water plan saves big money
- Campus police offer holiday safety tips
- Alys Stephen Center Screens Walking the Camino: Six Ways to Santiago
- Hospital feeds underprivileged new moms
- UAB’s Alys Stephens Center presents Yo-Yo Ma Dec. 6
- Southern Miss tops Blazers, 62-27, in season ending game
- Henry Panion selected for 2014 Alabama African-American History Calendar
- Enjoy Christmas at the Alys Dec. 2, “The Season’s First Jingle”
- Engineering’s Ning wins ASTM International award
- Collat School of Business unveils sign at celebration
- Heudebert elected master by American College of Physicians
- Anti-aging strategies can improve more than looks
- On campus ‘blackout’ taken in stride
DAXKO Provides UAB PRCA/PRSSA Insider Tips on Entering the Workplace
DAXKO team members Mariel Moore and Concetta Lewis offered UAB Public Relations Council of Alabama/Public Relations Student Society of America (PRCA/PRSSA) a combined lifetime of “entering the workplace” knowledge in an hour-long presentation earlier this month. The duo provided insider tips on valuable topics every college student can benefit from: self-branding and how to get noticed (and subsequently hired). Most PRCA/PRSSA members left the meeting brainstorming creative ways to present themselves to potential employers and making edits to their social media selves.
Digital Content Manager Moore oversees the content and strategy for DAXKO. Moore emphasizes that every piece of information DAXKO publishes and every decision it makes reflects its brand. Individual users of social media have similar rules governing their social media presence. Moore suggested 5 points to optimize your own brand:
1. Be consistent. Make your social media presence uniform. That is, don’t dress your Facebook persona up as a specialist in one field, then focus your Linkedin profile as another. Mariel affirms that users may include diverse workplace skills as long as they focus on their general field of study.
2. Do your research. Always know your message and your audience. I was once told by a professor, “if you know the audience you’re trying to reach and you know what their goal is, you’ll save a lot of time in your profession.”
3. Get out there! Connect in any way possible. “ As a former book club member who got a job from it, I can stand by this,” said Moore. Networking doesn’t just include business socials and gatherings. In fact, it’s everything. Every time you step foot into a building, Tweet, or even answer the phone, the opportunity to network presents itself.
4. Protect your privacy. Create two separate groups to share your social media with: personal and professional. Make sharing decisions appropriate for each audience. It’s wise to share articles and information relevant to your business interests with your professional group.
5. Control the conversation. If you begin the discussion, you already have the upper hand in contributing to the conversation. With that being said, you can present your strengths (i.e.- knowledge on the subject) in a collected manner.
As DAXKO’s People Team Leader, Lewis discussed her experiences with a variety of applicants. From creepy applicants to enthusiastically annoying, where do you draw the line? DAXKO has a scoring system for 7 core values including characteristics like synergistic teamwork, and innovation. The system is the basis for scoring, but it’s not just determined by a résumé. Even applicants who score in the middle of the company’s scoring system can stand out with creative tactics such as “hire-me” videos and résumé-based websites.
Lewis suggested ways to attract positive attention to yourself via social media. Two simple efforts offhand are to 1.) write about people you would like to connect with and 2.) consider your social media footprint. If you discuss an individual you are interested in, you’ve already made initial contact in the global world where information is instantaneously made public. Lewis ended the discussion by asking us to remember Phineas and Ferb’s words of wisdom when utilizing social media, “Nothing is ever erased.”