- Students use alternative art materials for one-night-only exhibition June 18
- Digital Media wins national prize for TEDxBirmingham video
- Trip to New York brings national attention to Birmingham renaissance
- Clothes that work for new grads hitting the market
- Hagel emphasizes leadership to Naval Academy graduates
- Birmingham Chosen To Host 2015 C-USA Basketball Championships
- On The Money: How new graduates can take on the job market
- Canvas unrolled for new school year
- Tornadoes Leave Trail of Devastation (Photos)
- Campus closes early Tuesday due to severe thunderstorm
- Alabama does a double take: ‘Urinetown: the Musical’ hits home twice
- A+ Performance by Legend
- UAB Women’s Softball defeat Charlotte 49ers (8-0)
- A Fun and Fluffy Study Break In Lister Hill
- UAB Earth Month Festival
So Social: Twitter engagement: Getting more bang for your buck-forty
(MCT) Twitter recently wrote an interesting post on its blog titled “What fuels a Tweet’s engagement,” and in it attempts to make the case that reactions to certain kinds of tweets will vary by industry.
For example, a hashtag or photo might resonate differently with certain audiences than attaching a link or using a digit will. And while we know adding elements can make for better tweets, that doesn’t mean your followers are going to jump to retweet or favorite.
So, by all means add a photo. Use a hashtag when it’s smart to do so. And share links to your favorite stories. Those are important best practices from the get-go. But there’s more you can do to make your tweets memorable, including:
— Spend your characters wisely. You have 140 characters with which to tweet, but ask yourself: Do I need 140 characters to tweet? Sometimes you do, but often you’d be surprised that you can say what you need to say in 120 characters, or even 100. Make it a general rule to tell your story as quickly and concisely as you can, without shortening words into numbers and abbreviating things that should never be abbreviated.
— Periods are only for the end of a sentence. If you start a tweet with an @ name, you are tweeting to a limited audience. Once upon a time, someone figured out that you can “trick” Twitter into showing that tweet to a wider audience by putting a period before that @ name (example: .@scottkleinberg). It’s also a technique spammers love. Don’t do it. Please. Save your period for the end of the tweet, where it belongs (Yes, you should use proper punctuation in a tweet when possible).
— Everybody’s tweeting for the weekend. Go ahead and get that song in your head. I don’t mind. Anything you’ve read indicating you shouldn’t tweet on the weekend because audiences aren’t engaged or they’re doing stuff outside is wrong. In fact, weekends are super popular when it comes to engagement. If you aren’t going to be around to tweet, consider a scheduler such as the one in Buffer or Tweetdeck or Hootsuite to set up some tweets. Be engaging, but don’t just do it when it’s convenient for you.
— Never underestimate the power of the RT. Retweeting is the foundation on which Twitter is built. Provided the content is worthy, share someone’s content. And if your content is just as worthy, hopefully someone will return the favor. Remember that Twitter is not for broadcasting, it’s for engaging. Talk with people, not at them.
I often hear how Twitter is difficult to use. Hopefully these tips make things a little easier.
What questions do you have about social media? Tweet them to @scottkleinberg. He might select yours for use in a future column.